The world’s largest gathering for the mobile industry, Mobile World Congress (MWC), is just weeks away. The big event, organised by the GSMA, takes place 27 February - 2 March 2017 in the Mobile World Capital Barcelona. This year’s MWC theme is "The Next Element" and aims to highlight how elemental mobile has become in our everyday lives.
Imagimob will be exhibiting in the Swedish booth in Hall 7 Stand 7F41 together with 20+ other Swedish companies. We will be demonstrating our technology for artificial intelligence (AI) in IoT applications.
Trends to watch out for at MWC 2017
As always, Mobile World Congress is the place to look when it comes to trend spotting and new and exciting product announcements. So what can we expect from the this year? From our view, these are some of the big trends we are expecting from MWC 2017.
1. LPWAN (Low Power Wide Area Networks)
The IoT industry is looking for new networks that can fulfill the requirements that comes from IoT applications, and that are not fulfilled by current networks. Hence the interest in LPWAN’s, who offer good penetration coverage, low power and low cost devices and low cost traffic. Sigfox and LoRa are both present at MWC, but we think there will be more interest from vendors and operators in understanding where the development is in the area of Narrowband-IoT (NB-IoT). NB-IoT is a newly ratified 3GPP wireless communications standard that will connect a multitude of IoT devices through existing cellular infrastructure via an open, scalable and ultra-low power standard.
We hope and expect to hear a number of important announcements from vendors of chipsets, modules and networks, such as Qualcomm, ARM, Intel, u-blox, Ericsson, Huawei and others.
2. Internet of Things (IoT)
IoT is undoubtedly one of the transformational trends that will shape the future in 2017 and beyond. We believe that there will be a lot of announcements in this area. Markets as diverse as healthcare and manufacturing are becoming more dependent on automation and IoT communications to drive business processes and mission-critical systems.
We are expecting a lot of announcements of new, exciting wearable devices, especially from large companies like Samsung, Huawei and Sony. The significant drive towards wearables is also underlined by the industry analyst firm CCS Insight that predicts the global market for wearables to grow almost threefold with more than 245 million wearable devices sold in 2019.
5G will be of crucial importance, for example to help facilitate IoT applications so that all smart devices can easily coordinate and talk to each other. As this is such a big breakthrough, the large system vendors will of course promote 5G during MWC. We therefore expect a lot of 5G announcements promoting its extreme user experience anywhere and anytime.
MWC is hard work and fun
In addition to the above, MWC also means meeting up with colleagues and friends from all over the world. On Monday night (Feb 27), we are sponsoring the legendary SWEDEN@MWC TAPAS AND DRINKS, now held for the 8th year. The party is held at Dostrece on Calle Carme 40 and starts at 7.30 pm. We have tickets to the event to share, please send an email to if you want to join.
We hope to meet you onsite in Barcelona!