Motion intelligence takes fitness trackers to a new level

6 February 2017

The best fitness trackers are no longer just cheap, plasticky step trackers. They've come a long way since the early days of the first Fitbit. We now have new activity bands from the likes of Garmins, Withings, Misfit and many other, that pack serious style, 24/7 heart rate monitoring and incredible insights into your health.

Some fitness trackers focus on step counting and reliable sleep tracking while others include GPS for running and advanced resting heart rate. But in most cases, they lack more advanced functions in the area of motion intelligence.

Fitness trackers are about measuring activities all day, not only activities in the gym or in the running track. Every moment matters and every bit makes a big impact.

By adding motion intelligence (SensorBeat AI software) to the fitness tracker, users will get detailed information about all the different activities and motions during the day:

  • Walking
  • Running
  • Standing
  • Sitting
  • Sleeping
  • Any other motion (customised)

Benefits for users and suppliers

The benefits for users are that they can get a more detailed analysis of their activities during a day, which can help them reaching their fitness goals.

The benefits for suppliers are that motion intelligence can help them improve existing trackers or develop completely new types of trackers.

Imagimob can work together with suppliers of fitness trackers to develop and customise motion intelligence in trackers, such as tracking swimming, cycling, weightlifting or football.