Startup Challenge 2025:

Building Intelligent IoT sensory systems with the help of Edge AI


Registration deadline June 15

Infineon Technologies is excited to announce the Startup Challenge 2025, inviting deep tech startups to participate in building intelligent IoT sensor systems using Edge AI. This year, we are enhancing the experience by offering a comprehensive technology package to startups.

What can you win?

  • Get free Infineon AI Kits with Imagimob's AI technology, a portfolio of sensors and our newest microcontrollers.
  • Infineon experts offer technical guidance to develop your prototype!
  • Infineon's partners help with business coaching and pitch training
  • Present your results at the demo day on October 1, 2025. 
  • Network with Infineon decision makers and invited VCs
  • Claim your award as the winner of the Startup Challenge
  • Enter the next stage of a one year cooperation program!


Who should apply?

Do you create AI models with use cases in the real world, and want to create IoT applications? Do you want to level up your AI application using Infineon solutions, as well as get support to build your business case? Then you're the perfect candidate for the Startup Challenge!

Are you ready to get started?

You'll find information about the different stages of the Startup Challenge below. To get started, just click the apply now button and answer a few questions about your company, your idea, and your plans to develop your application. 

Registration

Apply for the Challenge by June, 15th, 2025. Describe your application idea and your company.

Selection

You'll be notified by June 20, 2025 if you're selected to participate in the selection pitch. 


  • Pitch online in front of experts from Infineon and our partners on June 25, 2025.


  • Up to 10 startups will be selected to join the challenge.

Execution

Selected participants will attend the kick-off workshop in Villach, Austria July 3-4th.


  • Receive your hardware, and get it know it during the kick-off workshop.


  • Develop your application demonstrator or MVP. 


  • Get technical support from Infineon, and business coaching and pitch trainings from our partners. 

Results

Present your solution at the demo day in Vienna on October 1, 2025 to Infineon experts and invited Venture Capital companies. 


The winners will be invited to pitch at the Startup Night at Infineon Munich October 22, 2025, as well as to the Invest Austria conference in Vienna on November 5, 2025.

What's next?

The end of the challenge is the start of an in-depth technical and business cooperation. 

The selected startups will be invited to participate in a one year innovation program with Infineon.

PSOC™ Edge IoT Application Examples

Enabling a New Generation of Responsive ML Edge Devices

Introducing the AI Evaluation Kit, featuring reference boards for Edge AI development with a wide array of sensors. We are upgrading the well-known PSOC™ 6 Microcontroller with the new PSOC™ Edge Controller Family, providing enhanced computational power, AI co-processors, and expanded memory for Edge AI Models.

Your AI/ML market entry with Infineon

Infineon offers end-to-end technology solutions for your AI/ML market entry.
To empower startups in application development, we have expanded our range of development environments.

Making prototyping easy!

Infineon offers a portfolio of solutions for easy prototyping
Alongside the ModusToolbox™ for C/C++ development, we now offer MicroPython and Arduino for PSOC™ 6, ensuring flexibility in programming.

Model development with DEEPCRAFT™ Studio

Develop Edge AI models with our state-of-the-art platform
Enhancing sensor intelligence, we are providing the latest version of DEEPCRAFT™ Studio. This platform facilitates development of Edge AI models and seamless integration into microcontroller code, streamlining the development process. It offers a graph-based UX that eases AI/ML model development by giving developers a better overview of the process.

Startup Challenge 2025 Partners

Our partners will support you in your quest to get your product to market
As the Startup Challenge gains momentum, we are pleased to announce the significant growth of our partner network. Collaborating with European organizations, various incubators, tech accelerators, and VC companies, we are committed to providing not only technical support but also robust business coaching and access to a strong investor network. Join us on this exciting journey towards innovation and collaboration.